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Client List
Antigua
Apollos Data
Arizona Game & Fish
Avnet
Gemini
Land Rover
Livingston's
MercerMorgan
Micro-Tronics
Music from God
Nautica
NutraLife
ON Semiconductor
QCSI
Red Rock Fantasy
Resort Suites
Robinson, Tigue, Sponcil & Associates
Romancing the Bean
Van Dyke
Westgate
Wright Express
Yamaha
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ILX Resorts
Red Rock Fantasy
ILX Resorts, Inc. wanted to boost attendance to their annual holiday light event, Red Rock Fantasy, held at Los Abrigados Resort & Spa.
We suggested several strategies including the reallocation of some of their advertising budget towards publications with greater reach and exposure. This included the production of an eight-page tabloid with a circulation of nearly 400,000 throughout Arizona, as well as, an aggressive print, radio and television campaign.
To further bolster event attendance, we launched a public relations strategy that reached a large percentage of the major and minor Arizona publications and gained some national attention as a feature on CNN Headline News as well.
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